Branding and Design for Golan Heights Dairies, For a sustainable milk product line. For several years there has been a collaboration between the Golan Heights Dairies and Dan Alexander & Co.
This collaboration resulted in a change in the consumer perception of sustainable milk as part of the Israeli dairy market. A change that emphasized the connection to the Golan Heights and placed the durable milk as a healthy and natural product.
The narrowing of the conceptual gap between the fresh milk and the stabilized milk created an opening for the continued expansion of the product line from the Ramat Hagolan Dairies and their natural entry into the daily life of the consumer, for example in Chocolate, rich cream for pasta, and more.