“He would be able to create a scent that was not merely human, but super human, an angels scent, so indescribably good and vital that whoever smelt it would be enchanted and with his whole heart would have to love him.”
— Patrick Süskind, Perfume: The Story of a Murderer
The Individual is an innovative new concept store specializing in perfume products, located in Tel Aviv’s scenic Neve Tzedek neighborhood. The store joins the growing global trend for bespoke scented products and artisanal perfumes. These niche fragrances, crafted from natural ingredients and ethereal oils, offer an alternative, almost seditious, for the perfumes made by the world’s leading fashion houses.
They have become a fundamental form of self-expression and an invaluable personalized mark of individualism. The Neve Tzedek store showcases unique perfume products, carefully selected and collected from fragrance specialists worldwide.
Our inspiration for the brand design and the store concept stems from the opulence of art, culture, and visualization found in European Renaissance “wonder rooms”, where artifacts, exhibits from nature, and other objects were randomly intertwined and presented together according to arbitrary principles of visual imagination. The work process at Dan Alexander included developing the concept, strategy, and work formula, choosing the name "Individual", and creating an innovative visual language that offers a wide range of branding and design items.