Legami, which means literally Bond, is trailblazing the rough diamond jewelry industry. It creates one-of-a-kind jewelry pieces that represent unbreakable bonds between people. The pure untouched rock is combined with the timeless essence of Legami's knot designs, to symbolize how real connections tie together forever in an unbreakable bond.
Dan Alexander and Co. took this brand from zero to hero. We partnered with Legami from its early inception, and drove the brand forward all the way to its international launch. By uncovering Legami's core DNA, we emphasized the authenticity of rough diamonds that are left in their natural form within the brand's knot motifs. This defined the brand's overarching narrative as Unbreakable Bond. The strategic framework we built around this concept positioned Legami as an innovator in the rough diamond industry, which is traditionally a very conservative market.