First we eat. Then we do everything else
— M.F.K Fisher
M.F.K Fisher pioneered the modern way of writing about food. We were spellbound by her thoughts and books, when our long-time friends at Ronit Farm asked us to help define their new in-house kitchen. So now, we are excited to present Local Kitchen by Ronit Farm, led by Chef Ron Ben Dori.
This new kitchen at the farm specializes in chef feasts, serving great food made from nature's seasonal bounty and the farm's home-grown produce. Local Kitchen brings together time and space, people and flavors, dreams and unforgettable moments that Ronit Farm so well creates.
The work process at Dan Alexander & Co. included developing the perception and strategy, and creating the visual language expressed in branded items and website. From farm to studio, we crafted a cheerful and elegant illustrative identity, and offered a photographic language that will continue to be used for all brand products, realized by photographer Dan Perez and stylist Rotem Nir.
Eat, drink, and be merry.