Real-time fashion, fasten your seatbelt.
TERMINAL X has launched the very first website of its kind, bringing the best from the world of fashion with 24hr free delivery. This brand introduces a new e-commerce concept and also includes a private label.
At Dan Alexander & Co. we defined the entire space for this transformative brand TERMINAL X. At its core, we placed the elements of relevance and virtual information consumption, in contrast with physical realization and immediacy. Our work combines the two worlds of fashion and aviation while connecting the textual tempos of content and messaging offered over shapes and imagery of airport terminals and global trading rooms.
For TERMINAL X, we developed a visual language based on this information that is constantly shifting and offered a typography that visually expresses the copy and the data, which is fast-paced and ever-changing. The selected black and white color palette convey the message of something elementary, contrasting, and direct.
We also defined the brand concept and are responsible for the complete brand image, including packaging, textual language, photographic language, printed items, and more.