Dan Alexander and Co. has collaborated with Wissotzky Tea Company on three significant occasion: leading the strategic and design process of premium tea series for Wissotzky’s tea house; rebranding the Wissotzky Tea House and designing Wissotzky’s premium tea series for businesses.
For Wissotzky'a premium tea, our creation included defining the strategy and design of the brand and its series, name, graphic language and packaging design. We helped establish Wissotzky’s positioning as a leading specialized company in its field and positioned the series as a premium label. The visual language borrows its unique style from the tea bushes and foliage forms carefully collected around the world. It is influenced by the attachment to the soil and different seasons and by the large leaves found in the premium blends. It brings together the legendary tales and magic integrated in the worlds’ tea traditions through icons designed in the spirit of ancient Japanese family symbols. As for rebranding of the Tea House itself, the process included defining it’s visual language, concept, logo and packaging, positioning the tea house as the “flag ship” of wissotzky. The visual language combines a tea-boutique style, with the traditional journey of tea across the seas.